This Beautiful Biba Ad Is Putting A Smile On Everyone’s Face
Change the convention says the new Biba ad. Where do conventions begin from? Home could be a good answer to that. So if the convention begins from home, it must change from home as well. The new Biba ad is a take on the Indian arranged marriage system and how it is biased towards men; until now. The ad is beautifully directly and puts the girl’s father on the forefront.
From a time when a girl couldn’t share her concerns with her father to now when dads don’t only listen to their daughters, but also endorse their concerns; times truly have changed. Lately, Indian attire brands are playing a crucial role in bringing about a change in the convention. There is ANOUK for Myntra that has been challenging societal rules for a while now. And now there is the Biba ad that has brought the popular brand into a similar market.
Once upon a time clothes only covered our bodies. Then came in a sense of fashion and now, they represent a stream of thought. Not only have the Indian clients and markets changed, but also public relations skills are changing. From clothes being a fashion product to clothes changing the mind sets of people; we have come a long way.
The Biba ad was released yesterday and has been appreciated ever since. It has been shared by everyone on several social media platforms not only for its product, but also for its effort to bring about a change in the system.
It is not only going to put a smile on every woman’s face, but on the face of every man as well. It targets the most basic concept of an arranged marriage and introduces a refreshing change. We don’t really know how long it will take for this to become a reality, but at least it is a start!
Well done, Biba!